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This website business.bwittenburglaw.com states the following, "Pros Cons of an Asset Purchase v." We viewed that the website also said " The buyer is buying only selected parts of business entity." It also said " With a stock purchase, the buyer is buying the business entity itself with all of the entitys assets and liabilities. Which is the better purchase method depends on the situation. What is Indemnification? March 24, 2015. Pros Cons of Letters of Intent." The header had asset purchase as the highest ranking search term. It is followed by assets, buyer, and liabilities which isn't as ranked as highly as asset purchase. The next words they used was liability. limited liability company was included but will not be viewed by search parsers.